Kim Deokhwan

Freelance brand designer
Open for commissions & collaborations.

Identity ✶ Web ✶ Print

Kim Deokhwan is a brand and graphic designer based in Seoul.

His work is shaped by an obsession with detail—typographic spacing, image tone, material texture, scale, and proportion. Through careful reduction and precise composition, he creates restrained visuals with a quiet but distinct presence.

For project Inquiries :

kimdeokhwan3@gmail.com

ⓒ2026 kimdeokhwan.

All

All

Visual Identity

Visual Identity

Print

Print

Web

Web

Business Card, Typography, Print

2026

Studio GA.ZE

Creative Studio

Creative Direction :
Soze, Kim Deokhwan

Graphic Design :
Kim Deokhwan

Business card and typography setting for Studio GA.ZE. Printed identity application, typographic layout, information hierarchy, paper texture, and tactile brand expression.

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(1) / 5
(1) / 5

Visual Storytelling, Art Direction, Retouching

2025

Sumsei

Home Appliance

Art Direction :
Kim Deokhwan

Photography :
Choi Woorim, Lee Seonghoon

Retouching :
Kim Deokhwan

Art direction for Sumsei’s brand imagery and visual content. Concept development, image direction, product styling, visual mood, and content design.

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(1) / 10
(1) / 10

Identity, Photography, Packaging Proposal

2025

Yukiya

Art Toy

Identity Design :
Kim Deokhwan

Creative Direction :
Kim Deokhwan

Photography :
Kim Deokhwan

Packaging Proposal Render :
Kim Deokhwan

Handmade art-toy brand identity. Naming, logo, symbol, packaging, labels, and web presence.

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(1) / 14
(1) / 14

Naming, Identity

2025

Personal Work

Select Shop

Identity Design :
Kim Deokhwan

Naming :
Kim Deokhwan

Creative Direction :
Kim Deokhwan

Concept identity for contemporary craft select shop. Naming, logo, symbol, printed matter, packaging, and visual direction.

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(1) / 10
(1) / 10

Publication, Editorial, Print Production Management

2024

Sumsei

Creative Direction :
Kim Deokhwan

Content Writing :
Park Chanbin

Editorial Design :
Kim Deokhwan

Book Design :
Kim Deokhwan

Print Production Management :
Kim Deokhwan

Design Assistant :
Oh Eunseok

Photography :
Lee Seonghoon

Annual archive publication for Sumsei. Cover identity, editorial structure, content design, and production direction.

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(1) / 9
(1) / 9

Business Card

2025

Sumsei

Photography :
Lee Seonghoon

Printed identity application for Sumsei. Business card design, typography, layout, paper selection, and production direction.

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(1) / 6
(1) / 6

Web

2024

Sumsei

Home Appliance

Creative Direction :
Kim Deokhwan

Content Writing :
Jameson Choi

Retouching :
Kim Deokhwan

Web Design :
Kim Deokhwan

Static Publishing :
Kim Deokhwan

Shopify Development :
Lukuku

Cafe24 Development :
Mundane

Digital brand experience for Sumsei. Web renewal, interface design, content structure, product storytelling, and publishing.

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(1) / 9
(1) / 9

Identity, Art Direction

2022

Gongjoongdosie

Independent Cafe

Brand Owner :
Oh Yuju, Kim Deokhwan

Art Direction :
Oh Yuju, Kim Deokhwan

Identity Design :
Kim Deokhwan

Photography :
Kim Deokhwan

Independent cafe and cultural space identity. Naming, logo, signage, printed matter, spatial graphics, and brand experience.

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(1) / 14
(1) / 14

Merchandise

2022

Gongjoongdosie

Independent Cafe

Developed graphics for merchandise items of the cafe.

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(1) / 9
(1) / 9

Web

2023

Yukiya

Art Toy

Creative Direction :
Kim Deokhwan

Web Design :
Kim Deokhwan

Sixshop Development :
Kim Deokhwan

Playful web interface for Yukiya. Website design, mobile layout, interaction concept, and visual direction inspired by Polaroids, photocard frames, and Tamagotchi-like proportions.

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(1) / 7
(1) / 7

Index

Index

Year

Project

2026

FiftyFifty "Like A Bubble" MV Credit Design

Kim Jaehwan "지금 데리러 갈게" MV Credit Design

Studio GA,ZE Brand Application Design

Somaon Yoga Brand Website Design

Inohands Brand Website Design

Inohands 2026-27 Product Catalog Design

Glowderm Brand Website Concept Design

Glowderm Product Package Design

2025

ROYAL&CO 2026 "Designer Edition" Catalog Design

Sumsei Digital Ad Campaign Visual Design

Sumsei Brand Deck Design

2024

Sumsei "Adventure Log" Publication Design

Sumsei Terrarium Wayfinding Signage System Design

Sumsei Brand Website Design

Sumsei CES 2024 Promotional Printed Matters Design

2023

Yukiya Brand Identity Design

Yukiya Brand Website Design

2020 – 2022 

Gongjoongdosie BI Design, Spatial Management

2019

MUSINSA Online Promotion Content Design

R93 Running Crew 1st Anniversary Identity Design

Kim Sohyun Piano Score Book Design

Kim Deokhwan is a brand and graphic designer based in Seoul.

His work is shaped by an obsession with detail—typographic spacing, image tone, material texture, scale, and proportion. Through careful reduction and precise composition, he creates restrained visuals with a quiet but distinct presence.