Identity and visual direction
for lifestyle, culture, and space-led brands.
Based in Seoul.
Open for commissions and collaborations.
Identity and visual direction
for lifestyle, culture, and space-led brands.
Based in Seoul.
Open for commissions and collaborations.
Sumsei Art Direction
(
2025
)
Art Direction, Retouching
Art Direction, Retouching
Campaign image visuals and product thumbnail images for sumsei. Developed with the theme that actively reveals light and shadow.
Campaign image visuals and product thumbnail images for sumsei. Developed with the theme that actively reveals light and shadow.
Adventure Log
(
2024
)
Publication, Editorial
Publication, Editorial
Adventure Log is a publication archiving brand's yearly projects.
Adventure Log is a publication archiving brand's yearly projects.
Sumsei Web
(
2024
)
Web
Web
Designed and published official website of sumsei.
Designed and published official website of sumsei.
Yukiya
(
2025
)
Identity, Logo, Symbol, Branding
Identity, Logo, Symbol, Branding
Yukiya is a handmade art-toy cherishing the quiet sincerity of childhood. Custom logotype, symbol, photography and packaging detail derived from sentimental aesthetics.
Yukiya is a handmade art-toy cherishing the quiet sincerity of childhood. Custom logotype, symbol, photography and packaging detail derived from sentimental aesthetics.
Gongjoongdosie
(
2022
)
Identity, Art Direction
Identity, Art Direction
Gongjoongdosie is an independent cafe and cultural space located in Seoul’s old city center. The project covered identity, spatial atmosphere, objects, promotions and overall brand experience, making it more than a visual identity project.
Gongjoongdosie is an independent cafe and cultural space located in Seoul’s old city center. The project covered identity, spatial atmosphere, objects, promotions and overall brand experience, making it more than a visual identity project.
Gongjoongdosie Merchandise
(
2022
)
Merchandise
Merchandise
Developed graphics for merchandise items of the cafe.
Developed graphics for merchandise items of the cafe.
